Rewrite the scriptClient: Geena Davis Institue
Copy: Anjana Patel & Aiden White | Art: Sophia Groen & Carly Intraversato
The Geena Davis Institute, founded by Oscar winner Geena Davis, fosters media inclusivity through research on gender, race, LGBTQIA+, disability, age, and body representation.
The Background
The Ask
Create a B2C social video campaign centered around the six different identities GDI focuses on to be released on all platforms leading up to GDI’s 20th anniversary celebration.
Building on the ground-breaking work Geena Davis has brought to film, The Geena Davis Institute continues to rewrite stereotypical narratives for diverse audiences in all media. In dramatic, scripted fashion, this campaign highlights uncomfortable facts and industry trends that still need to be addressed to more accurately reflect a more inclusive world.
The Idea
TikTok Videos
Work done as a copywriter in AdLab
AdLab is the country’s largest student-run agency working with real-world clients, operating out of the College of Communication at Boston University.
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