Discover Life OUtside Your ScreenClient: Simon Malls
Copy: Anjana Patel | Art: Emily Chui
Case Study Video
The Ask
Bring people back to the mall amidst the rise of online shopping.
Escape the frustrations of online shopping where things can easily go wrong. Instead, immerse yourself in the vibrant experience of the mall. Rediscover the joys of life beyond your screens and embrace all that the mall has to offer. After all, some things are simply better experienced in real life, not online.
The Idea
Contextual Online Banner Ads
OOH
Spotify Ad
Mall Scavenger HuntJoin our mall scavenger hunt and solve the riddles on our window displays. Complete 5 riddles and earn a $50 voucher and a chance to win 50% off any item in the mall (and we mean anything…)
Simply scan our QR code and begin your adventure!
OOH Ads for Scavenger Hunt
In-Store Ads for Scavenger Hunt
Scavenger Hunt Microsite
A few riddles later...
Example Riddles
Aquarium
Where glass walls gleam and fish dance unseen, what am I in this bustling scene?
Carousel
Round and round, up and down, with music's call, I bring joy without fail. What am I in this shopping tale?
Car Dealership
I'm where dreams are found, with engines that purr, but no roads around. What am I in this shopping world?
Ice Cream Shop
I'm cold and sweet, in flavors galore, a frosty treat you can't ignore. What am I in this shopping lore?
Cosmetics Store
I'm where palettes gleam and lips find their hue, where testers reign and shades reveal true. Online's charm fades when you can't try before you buy, where am I? In this place where beauty's alive.
Shoe store
In a place where feet meet, big or small, here's where size matters most of all.
Arcade
Where buttons are pressed and scores soar, this haven in the mall holds gaming lore.
Optical Store
In frames of all hues, where clarity's stored, this place in the mall helps you see more.
Art Gallery
In this mall sanctuary, walls come alive, where colors dance and new perspectives thrive.
Spa
In quiet halls where relaxation gleams, where might you find bliss beyond your dreams?
Window Display QR Codes
Window Displays
Social Media Launch
User Generated Content
Landing Page